Abstract:

Customer Relationship Management (CRM) is a key element of modern marketing strategies. The KDD Cup 2009 offers the opportunity to work on large marketing databases from the French Telecom company Orange to predict the propensity of customers to switch provider (churn), buy new products or services (appetency), or buy upgrades or add-ons proposed to them to make the sale more profitable (up-selling). The large dataset archives are available since the onset of the challenge. The training and test sets contain 50,000 examples. There are 3 target values to be predicted : Churn, Appetency, Up-selling.

A new compact effective instances and major attributes method will be presented to solve the challenge problem and meet the requirement for 8 hours to produce a score, Automatic data preparation, Parameter free methods, and Generic methods.